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Feeling unhappy at work and experiencing a midlife crisis, the film's subject quits his job and tries to become nationally recognizable in a month's time. John Gerard abandons his job, cashes in everything he has, hops into his car (decorated with enormous lettering that advertises his goal-and the film's title) and goes on a 31-day, cross-country trip, hoping to create so much publicity along the way that he'll end up a guest of Jay Leno and become an instant celebrity. Does Gerard achieve his dream?