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Once a young writer with unlimited potential and a bright future ahead of him, Jimmy is now a sell-out, writing jingles for TV commercials. Worse than that, he has writer’s block. In search of the last line for his latest jingle, half an hour from the deadline, the magnetic letters on Jimmy’s fridge spell out the answer. Is it a stroke of luck or the beginning of something much more sinister? Suddenly the world of words that Jimmy has been misusing is taking its revenge. Is it his mind, the drink, or should we all be true to our talents?