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The Booker is a documentary about Jeff Cahill and his life booking bands on the Sunset Strip. Joining The Roxy family in Jan 2010, Jeff Cahill successfully booked bands at On The Rox up until his unexpected death in Jan 2013. He focused mostly on local bands and he took chances on unknown musicians. Jeff created an atmosphere where artists and musicians felt empowered and he re-established On The Rox as a destination for live music and Hollywood class.